Another day, another website redesign announcement in your social media feed…
It seems like everyone is redesigning their website lately.
Successful companies know that as their business evolves, their website has to evolve with them.
As a small business owner that operates primarily online, your website is one of your most important marketing channels.
It’s one of the only platforms you truly own and have creative freedom over. If Instagram and Facebook was gone tomorrow, you’d still have a way to connect with your visitors if you have a website.
But it’s not just enough to have a website.
You want to have a website that:
- connects you with dreamy clients you can’t wait to work with
- revolutionizes the way to market your business to potential clients
- is built to grow with you as your business expands
- strategically turns visitors into leads
Is your website currently accomplishing these four tasks? If not, it may be time to think about redesigning your own website. Your website should work more for you than you do for it, so here are some additional signs that it might be time to take the plunge.
You aren’t getting the amount of client leads you’re hoping for
The value of what you offer is way too high for you to go into “feast or famine” mode. I see it far too often. When entrepreneurs don’t receive the amount of client leads they are expecting after DIYing their website, it can be hard to know where to move next.
You’re so not alone in this! Sometimes all you need is a website refresh to start attracting more clients. The more professional your website looks, the more value you add to what you offer.
Think about the feeling you get when you unwrap a gift that has beautiful packaging. The same gift could be inside a plastic bag, but it feels special when there is a thoughtful unboxing experience. This is how your website and branding should feel to your audience!
When you focus on creating an intentional design, you are able to attract more quality leads. You’ll also feel more confident showing up on social media and pitching collaborations because you have a design that is ready for ultimate visibility! It can affect way more than just your website, although it’s the perfect place to start.
You aren’t attracting the right kind of leads
If you are getting an influx of leads, that’s awesome! But if those leads don’t match your ideal client description, it’s a lot less awesome. If you are getting inquiries from people who have lower budgets, fast-approaching timelines, or unrealistic expectations, it might be time to give your website a rehaul.
Your website is the central place where you can educate your audience on what they can expect when working with you. By displaying your pricing, process, timelines, packages, and anything else that affects your collaboration, you are able to get more of the right kind of leads.
If you are booking clients you aren’t too excited about, it might be time to rethink your overall website strategy and revisit your branding. You might be attracting people you used to work well with but now you want to target a different kind of client. Redesigning your website can be one of your best moves forward in this situation.
People are visiting your website but aren’t converting
Maybe you are already getting some good traffic to your website through social media sources and word-of-mouth, but it’s not enough for people to just land on your website. You want them to convert by contacting you about booking your services.
Getting traffic to your website can feel a lot easier than enticing them to contact you. That’s why it’s great to work with a website designer (like me!) who can help you understand the “why” behind your low conversion rates.
We’ll work together to make sure every page of your website leads to your most important call-to-action. When every page has a strategy, it will perform on autopilot. A high-performing website that can be created once and act as a 24/7 sales generator? Yes please!
You’ve grown tired of your website design
Do you avoid looking at your website because your design hasn’t changed in the last few years and you’re tired of it? While you may not want to look at it, it is likely the first thing new visitors will see before they get in contact with you.
My client M Cakes Design felt the same way before we worked together on her website design. She felt like her branding and website design were outdated, which only made her feel less excited to direct her customers there.
After collaborating on a new visual brand identity and Showit website design, she now feels confident attracting higher budget clients that give her more creative freedom to design the types of organic cakes she loves. It has made such a difference in her business, and she doesn’t mind sending people to her website at all now. 🙂
Your website looks like everyone else’s website
This is especially true for business owners who used a template to create their website design and now see it everywhere. Your business is one-of-a-kind so you may be wanting a custom website that looks different from everyone else.
There’s nothing ordinary about your services and the value you provide so it might be time to invest in a custom website design that helps you stand out in the digital marketplace. When you go from a limiting template to full creativity, you’ll be surprised just how much of an impact your website can make!
You’re looking to do a full rebrand or refresh
If you’ve been contemplating a full rebrand, it makes sense to redesign your website at the same time. Since your rebrand may change your color palette, fonts, messaging, and logo, there are a lot of changes you would have to make to your current website anyway.
Instead, it’s better for you to focus on creating a new website that can reach your revised business goals and is optimized for what you want to accomplish.
Whether you hire me as your visual brand designer or want me to bring your new branding to life in a custom Showit website design, I can help you redesign your website so that it makes just as much of an impact as the rest of your rebrand.
What sign was most relevant to you? Let me know in the comments!