While I don’t have children of my own, in some ways I feel like launching a brand and website for a client must feel a smidgen like watching your child graduate and head out to take on the world on their own.  Clearly we’re talking on a much smaller scale here, but it’s so much […]

It’s no secret that there is a lot of work that goes into a new website launch. You may not have realized it, but all of those late nights of writing website content, organizing your photography files, choosing which visuals you want on your website, deciding which pages you need, finalizing the website designs… it […]

For many wedding businesses, website traffic is one of the most important ways to drive leads to your contact form. But with so many people advertising on Google and other search engines, how do you compete with other big players? SEO gives you the opportunity to optimize your website for long-term success. With keywords, linking […]

Have you ever been to a website that just felt like home? Maybe you thought to yourself, “Can I just live in this website? It’s so pretty!” That’s when you know you’ve found a great one! So how can we create better websites that give our ideal clients this feeling as soon as they land […]

As the most popular website platform in existence, it’s no surprise that WordPress is making an appearance today in my Website Platform Showdown series. While most of the early websites were created on platforms like WordPress, more and more people are leaving it to build their websites on more user-friendly, easy-to-update platforms that give you […]

When we don’t get the results we are hoping for from our websites, we usually do one of three things: research until our eyes roll back into our heads and forget to put anything into action say an exasperated rant inside our head about how annoyed we are burn it all down and start over […]

A common misconception is that branding is all about your logo. While it is a massively important visual element of your brand (and deserves your special attention), it isn’t the end-all-be-all of building a strong visual brand. You need more than a logo to become a recognizable, memorable brand. Your logo will help your target […]

There’s just something about putting the final touches on a wedding photographer’s website and seeing it come to life. All of the image files that were once tucked away into digital folders are now confidently and beautifully showcased on their website for every visitor to see. This is one of my favorite aspects of working […]

What happens when your business has more than one niche? How do you highlight them all without making your website look cluttered or confusing? What’s a girl to do?! Struggling to represent all of their photography offerings in a clear way, Dana and Tracey came to me for some website help. Because they love portrait, […]

About pages are typically the most dreaded website page to create among creatives. And it’s not that surprising. Most people don’t enjoy writing about themselves, not to mention that everyone’s About page looks so different. How do you decide what’s important to include? How do you know if you’re accidentally missing something you just can’t […]