Did you know coaching is the second-fastest-growing industry in the world?
As a coach, you have more opportunities to build a profitable business than ever, but with growth comes a higher level of competition. It only takes one look at Instagram to confirm this.
While there are significant differences between each coach, there’s one thing they all have in common: the need for an optimized website.
Without a website, it could be difficult for you to:
- Make meaningful connections with potential clients
- Strategically position your coaching services
- Showcase what makes you different from other coaches
- Build a community of people who are interested in what you have to say
No matter if you just started coaching or have years of experience, you’ll want to put your best foot forward by designing a beautiful, user-friendly website.
Since your website often acts as a gateway between your brand and your next client, let’s make sure it looks gorgeous and is rooted in strategy.
7 Showit tips for coaches and consultants
In the last five years, the estimated market value of the coaching industry increased from $707 million to over $1 billion. This number continues to rise every year as more people invest in the guidance of coaches.
To make sure these potential clients find your website and say a resounding “yes” to your offers, let’s talk about what your coaching website needs.
First, I highly recommend building your website on Showit. It’s a beautiful, no-code website builder that allows you to create anything you can dream up. Customizations are easy to make and you’ll love how your website looks on every device screen.
With Showit, you can design a custom website from the ground up or work from a template.
For Ashley and Dale, the daughter-dad coaching duo behind The Abundance Group, we customized a Showit template and wrote website copy to ensure their coaching business really stands out.
Using their high-performing Showit website as an example, let’s walk through the best website-building tips you’ll want to follow when you create your own site.
Craft an engaging headline
First things first, it’s important for you to make a statement when someone lands on your website for the first time. A great way to do this is by crafting an attention-grabbing headline.
It’s best for your headline to communicate:
- What you do
- Who your clients are
- How you can help
For Ashley and Dale, we decided to go with “Build the Team You Need, and Grow the Business You Want.” This headline pinpoints their client’s desire to build a business they love while stating that the way to get there is through building a team.
In the beginning, The Abundance Group offered business coaching to all levels of wedding professionals. While they still lead an accessible membership community, they’ve further niched down to provide team training to all creative entrepreneurs. This change made the headline much easier to write!
If you’re struggling to write your own headline, try to take the pressure off by writing a few variations. That way, you aren’t trying to initially find the best one but, rather, let the words flow. From there, you can narrow down your options and choose the winner.
Share a personal introduction
People want to know who you are when they come to your website. No matter if you are building a personal brand as a coach or assembling a coaching team, it’s important for people to see the face behind the brand.
Most coaches give a personal introduction on their Home and About page, but you can introduce yourself anywhere on your website. You can include your name(s), your mission, what you want to be known for, and the heart behind your business in your personal bio.
By personally introducing yourself, it should be very clear why you are so passionate about helping the specific group of people you serve. For example, it’s easy for Ashley and Dale to talk about why they want to help others build healthy teams because they have experience doing the same after running other businesses.
Strengthen your call-to-action (CTA)
Your call-to-action must stand out on your Showit website. Otherwise, you’ll have a hard time increasing your website conversions and generating more client leads.
To start, make sure your call-to-action buttons are:
- In a high-contrast color as compared to your background color
- Easy to find so they don’t blend in with the rest of the design
- Written with concise copy that doesn’t distract from the main goal
- Clear to understand so the visitor knows what will happen after they click
It’s also smart to use actionable words when writing your call-to-action button copy.
By adding a CTA like “Apply for the intensive” to The Abundance Group’s website, we’re able to communicate exactly what action we want them to take and what comes after. Visitors won’t be surprised when they’re directed to an application form after clicking this button which helps us build more trust while increasing conversions.
Include testimonials from past clients
Since 83% of people trust customer reviews more than advertising or other types of marketing, it makes sense to include testimonials on your website. With Showit, you have limitless opportunities for how you want to design your testimonials.
If possible, I recommend including the person’s name, their business or title, and a photo of them, in addition to the excerpt of their testimonial. You can also create a testimonial slideshow, which allows you to show multiple coaching client testimonials without cluttering your website’s look.
In my portfolio, you’ll notice that every website has a completely different testimonial design. This is done intentionally so your testimonials are as on-brand as every other element on your Showit website.
I really like the testimonial content block we designed for The Abundance Group. Since the testimonial blurbs were more than a single sentence, we decided to put the first sentence in a larger type with a smaller blurb below it. This makes the testimonials easier to read or skim over.
Answer frequently asked questions
Are you tired of feeling like you’re answering the same questions over and over again? Smart coaches are the ones who have already anticipated what these questions will be and then answered them on their Showit website.
You can create a quick list of frequently asked questions (FAQs) on your website by including a similar dropdown accordion menu (like below), or simply stating them at the bottom of your website page.
It’s usually best to include these FAQs on your Services page or sales pages, but you can determine where they need to go.
Transparently show your pricing
If you’ve been struggling to generate quality leads, including your pricing on your website could help. There’s an age-old debate about whether or not to publicly reveal your pricing, but I’m all for it!
By showing how much your services or program cost up front, you’ll make it easier for a visitor to determine if it’s the right time to make an investment in coaching.
If you create custom coaching packages, it might be worth it to add a “starting at” investment number so your leads know what to expect. You could also include a typical budget range if that feels aligned with how you price your work.
Taking a look at Ashley and Dale’s examples, you’ll notice they transparently stated what cost is associated with enrolling in their coaching intensive. They also give a three-month payment option for entrepreneurs who may appreciate splitting up these payments. What a great way to make your coaching services more accessible without charging a lower rate!
Educate visitors through your blog
Lastly, I highly recommend including a blog on your Showit website. A blog will help you share educational and entertaining content with your visitors, turning more lurkers into devoted readers.
Blogs can help you improve your SEO performance by giving you more opportunities to rank for long-tail keywords. This is a fancy way of saying that when your blog posts are optimized for search engines, it could bring more traffic to your website!
If you aren’t sure what to blog about, here are a few tips to help you get started:
- Have your own brainstorming session to come up with new ideas.
- Turn frequently asked questions into relevant blog posts.
- Create blog categories so you can organize your ideas.
- Do keyword research to find the best SEO content opportunities.
The Abundance Group has a number of blog posts already in their archive, all primed for wedding professionals who want to build a thriving business by building their team.
Here’s a small sample of what you’ll see on their blog:
- How To Use Instagram To Find Potential Team Members
- 10 Questions to Ask When Hiring a VA
- How To Use LastPass With Your Team
You’ll notice that every blog post they’ve written helps their visitors accomplish the same primary goal. You can do the same within your own industry!
Start building your coaching website on Showit
Now that you know what it takes to create a stunning website on Showit, let’s build one for your own coaching business!
If you want to learn more about my Showit design services and see if it’s the right platform for you, click here to schedule a discovery call with me.
I can’t wait to see how Showit transforms your coaching business!
